Vquence - Social Video Intelligence
 
What we do

Vquence’s mission is to measure every aspect of the consumption of socially published video online.

We provide enterprises, marketers and consumers with detailed statistical data to satisfy information needs relating to social and online video.

To that end, Vquence captures quantitative measurements of video use, and further provides audience reach and behavior information.

If you can't measure it, you can't value it. Vquence provides the means to quantify the value of online published video.

Vquence allows content publishers, media buyers and analysts to conquer the social video space and make it work for you.

 

Don't hesitate to contact us for more information.

 
Omnisio make it big in the USA PDF Print E-mail
Thursday, 31 July 2008 05:59

Julian Frumar used to be our Visual Communications Manager until last year, when he left to explore new grounds and created a startup with two friends in Palo Alto called Omnisio. They received Y-combinator funding and worked hard on creating this video-centric Web2.0 startup in a very short time.

Today, Techcrunch announced that Omnisio were acquired by Google to extend the YouTube technology base for an estimated US$15M.

Congratulations, Julian!
 
Vquence features in Australian Financial Review Article PDF Print E-mail
Tuesday, 03 June 2008 05:00
Renai LeMay today published an article in the Australian Financial Review about the situation of Australian startups in the online space. You can read it at MISAustralia. Vquence is mentioned twice once at the start, explaining how we refocused our business plan to a B2B service, and once at the end, alluding to the new service that is in the works.
 
Video In-Stream Ad Metrics standardised PDF Print E-mail
Monday, 23 June 2008 04:08

On 11th June, the International Advertising Bureau (IAB) have published another milestone standard for online video. This time it is about measuring in-stream video ads. The document focuses around the four most common used in-stream advertising formats:

  • Linear Video Ad With or Without Companion Ad
  • Linear Video Interactive Ad 
  • Non-linear Overlay Ad 
  • Non-linear Non-Overlay Ad
The document is interesting since it summarises the state of art in video in-stream metrics - metrics that we are also preparing to offer in the Vquence metrics mix.