Vquence - Social Video Intelligence
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Social Video - what is it and why should you care PDF Print E-mail
Publishing video online used to be reserved for corporations whose business is focused on video material, such as TV stations. With the emergence of Web 2.0 and the simplicity of publishing video through social networks such as YouTube, every company is enabled to make use of the extraordinary abilities of video online:
  • video on a Website engages viewers more and has therefore a higher conversion rate
  • video results on search engines attract viewers more than other content and lead to higher click-throughs
  • video is 50 times more likely to turn up on the first page of Google search results than other content so video is more easily exposed to a larger number of eyeballs
  • Web users now make almost as many searches for videos as for any other content

Can you afford to miss out on the potential of social video for your reputation, brand message, product demonstration, advertising, marketing or sales?
 
Vquence Services PDF Print E-mail
Strategy & Execution Metrics & Tools Data

If you intend to use video to better communicate with your target audience, start a vodcast, run a viral video marketing campaign, or make video part of your social media strategy, you should talk to us. We can help you plan an appropriate strategy, and execute as suitable with your communication mix.  This includes planning, production or production support, scheduling, publication, seeding, video SEO, socialisation, and reporting.

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Our proprietary video metrics solution will help execute a social video strategy successfully, continuously measure success, create reports, alert you in a timely manner of extraordinary developments on your videos, and allow you to research performances of other social videos. We also employ other tools in strategy execution as required, such as powerful video players, or subtitling tools.

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We crawl all major social video networks and aggregate daily stats for all the videos that we monitor and keep this information in our searchable repository. We know that social video can be a difficult part of online data gathering. We can provide you with the data, and you can focus on building your application, mashup, statistics, or monitoring service.

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