Tag Archives: YouTube

Backing up free YouTube marketing campaigns with ads

April 13, 2009 – 10:03 pm

Here in Australia, many agencies are starting to include viral video elements in their online marketing campaigns. The biggest question they all face is: how will we make it go viral?
YouTube is a large international site. Uploaded videos don’t easily rise above the general noise of the site.
If you are prepared to spend some money, [...]

By silvia | Posted in Campaign, Tips, YouTube | Also tagged , | Comments (0)

Creativity with YouTube

March 6, 2009 – 5:54 pm

Not an advertising related post, but about being creative with online video. A guy called Kutiman from Israel used a number of videos from YouTube to create original music by mash-ups. Check out his awesome tracks. I think a new music culture was just born.

By silvia | Posted in Creative, YouTube | Also tagged | Comments (0)

The value of YouTube to business

March 5, 2009 – 4:48 pm

I just came across an article by Jan Ozer called “YouTube means business“.
On the examples of an attorney, a real estate agent, and an international leader in bathroom and kitchen fixtures, he explains why they use YouTube to publish video and what impact that has on their business. A very worthy read.

By silvia | Posted in YouTube | Also tagged | Comments (0)

The effects on advertising of WMG disappearing from YouTube

February 4, 2009 – 3:27 am

On the 21st December 2008, Warner Music Group pulled the plug on their deal with YouTube. YouTube’s blog article described it as not having been able to “reach acceptable business terms” (read it here, if you are outside the US and your YouTube site is redirecting you to a non-existant local blog page). It seems [...]

By silvia | Posted in Industry News, YouTube | Also tagged , | Comments (1)

Who owned the whitehouse channel on YouTube before Obama?

January 28, 2009 – 7:54 am

Since his inauguration, Obama has launched a new YouTube channel called “whitehouse“. It is a beautifully designed channel which right now has 4 videos. Interestingly, it was registered on the 21st January 2006.
Here is a curious piece of information about the channel.
When we started monitoring the channel and its videos after the inauguration, we found [...]

By silvia | Posted in YouTube | Also tagged , | Comments (0)

YouTube Features (1)

September 16, 2008 – 11:11 pm

Since this blog is about video analytics and understanding what authors can do on social media sites, I have started a summary of the features available on the most comprehensive site of all: YouTube. While consulting about video publication and tracking to customers, I have found that it is impossible for people to keep track [...]

By silvia | Posted in YouTube | Also tagged , | Comments (0)

The theory of an anthropologist on viral video

August 3, 2008 – 9:53 am

If you have 10min and would like to hear more about how a video becomes viral, watch the first 10 min of Michael Wesch’s presentation to the Library of Congress.
He goes on for another 45min to explain what kind of videos you can find on YouTube and what impact that has on society and the [...]

By silvia | Posted in Industry News, YouTube | Also tagged , | Comments (0)