Google announced today two new features for YouTube: automated captioning and automated time-aligning of transcripts (called automated timing).
The video provides the best introduction:
Basically, you can now have your typist create a transcript of your video and then directly upload that to YouTube, which will use speech recognition to time-align the transcript and turn it into [...]
Promoted videos are videos that take part in the AdWords scheme. Just as you build a little ad to make your Website bubble to the top in Google searches, you can now place your video such that it bubbles to the top in YouTube – a wonderful means to kick-start a viral campaign.
Promoted Videos feature [...]
This is great news for the online video community: WMG (Warner Music) is back on YouTube!
This week, WMG and YouTube struck a deal that will give WMG a large chunk of the revenue created around their videos – which was the issue when they broke the deal in December 2008. The partnership covers the full [...]
YouTube have just published some new market research data on the Australian YouTube market. Admittedly, it’s not independent research, but you can get some pretty interesting new statistics about online video in Australia from it.
The complete stats are listed in the YouTube blog post about the YouTube Generation.
One important outcome is that people consider brands [...]
Media Release:
With the help of Australian video company Vquence, Senator Kate Lundy started a YouTube and a Vimeo channel in June this year as part of a new effort in using social networking technology – also known as Web 2.0 technology – to better communicate with her constituency.
Many of her federal colleagues have started using [...]
In March, YouTube announced that they are experimenting with a new “Call to Action” feature. The feature allows YouTube publishers to put hyperlinks that link directly to their campaign site into InSight video overlays.
In March, this feature was only available to non-profit partners. YouTube wrote about one particular instance of a non-profit partner who raised [...]
ITV, the Network that puts on “Britain’s Got Talent”, seems to have a knack for uncovering great singing talent. In 2007 it was Paul Potts and Connie Talbot. This year it is Susan Boyle.
On the list of top viewed YouTube videos of all time, Boyle’s top video is on position 22, Potts at 28, and [...]
This week, Nielsen published a new report that they call “The Global Online Media Landscape – identifying opportunities in a challenging market”.
The report analyses global trends for how users interact with online media and make recommendations for how advertisers should should react to them.
Of course they had to point out the explosion of social video [...]
YouTube announced yesterday that they are now a new destination for television shows and an improved destination for movies. This obviously has two aims: to fight the dominance of Hulu in the space of professional content, and to create more valuable advertising space. The first will draw more eyeballs to YouTube, the second will make [...]
Here in Australia, many agencies are starting to include viral video elements in their online marketing campaigns. The biggest question they all face is: how will we make it go viral?
YouTube is a large international site. Uploaded videos don’t easily rise above the general noise of the site.
If you are prepared to spend some money, [...]