YouTube have just published some new market research data on the Australian YouTube market. Admittedly, it’s not independent research, but you can get some pretty interesting new statistics about online video in Australia from it.
The complete stats are listed in the YouTube blog post about the YouTube Generation.
One important outcome is that people consider brands [...]
At our recent VQmetrics launch, I mentioned that seeding a video for broad viewership can go a certain distance, but in order for a video to go viral it really needs to hit a nerve.
A new social video ad was uploaded on 25th March by Mini. It is about a couple of guys sitting in [...]
There is a huge amount of activity in the online video space and it is growing by an order of magnitude every quarter. Some people believe that video viewership will be the primary driver behind the next expansion of technology, resulting from a massive pull from consumers driving the rollout of fibre, the development of [...]