Tag Archives: Standards

Standards for measuring video ads

June 24, 2008 – 8:49 pm

On 11th June, the International Advertising Bureau (IAB) have published another milestone standard for online video. This time it is about measuring in-stream video ads. The document focuses around the four most commonly used in-stream advertising formats:

Linear Video Ad With or Without Companion Ad
Linear Video Interactive Ad
Non-linear Overlay Ad
Non-linear Non-Overlay Ad

The document is interesting since [...]

By silvia | Posted in Industry News, Standards | Also tagged , | Comments (0)

Video Advertisement Standardisation

May 7, 2008 – 1:04 pm

Videos on the Internet are growing up – nothing says this more than this week’s release of in-stream video advertising standards by the Internactive Advertising Bureau. This also is a great day for video metrics companies because it means there will be compatible forms of video ads across sites which can be measured in a [...]

By silvia | Posted in Standards | Also tagged , , | Comments (0)