Tag Archives: social video

The brand impact of social video

May 26, 2009 – 5:53 pm

This blog entry was written for iMedia Asia.
If you are not publishing videos in social networks online, you are missing an opportunity to extend the impact of your brand online.
The situation with video is comparable to the beginning of the Web. Then, only the big brands were quick to embrace the new medium and have [...]

By silvia | Posted in Campaign, Opinion, TV Ads, Tips, YouTube | Also tagged , , , , , | Comments (0)

Nielsen Report delivered as video

April 24, 2009 – 11:48 am

This week, Nielsen published a new report that they call “The Global Online Media Landscape – identifying opportunities in a challenging market”.
The report analyses global trends for how users interact with online media and make recommendations for how advertisers should should react to them.
Of course they had to point out the explosion of social video [...]

By silvia | Posted in Industry News, YouTube | Also tagged , , , , | Comments (0)

Tracking viral video advertising campaigns

April 25, 2008 – 7:34 am

In my blog I recently wrote about what constitutes a proper viral video. A great viral video spawns many conversations in many communities. To spawn many conversations requires the video to go places, which is why so many videos that are intended to go viral are being uploaded to a multitude of social video sites.
From [...]

By silvia | Posted in Campaign, Tips | Also tagged | Comments (0)