The report analyses global trends for how users interact with online media and make recommendations for how advertisers should should react to them.

Of course they had to point out the explosion of social video use in the past few years and recommend increased use of social media and video to advertisers.

But what really impressed me was that they actually took their own recommendations and applied them to their own marketing strategy: the report was published on a blog with a YouTube video showing Nielsen Online CEO John Burbank explaining the report.

It’s only one of two videos that they have posted to TheNielsenCompany channel, so it’s a new phenomenon. Yet, it’s what I would call “eat your own dogfood”. Nice work!

BTW: Nielsen should put some video SEO on those YouTube videos! At minimum they should add some links and improve the descriptions.