Promoted Videos feature a thumbnail image with three lines of text, and when clicked, will bring the user to watch a video or view a channel on YouTube. They are being specially pointed out on the YouTube front page, in search results, in popular video watch pages, and even across the AdSense network.

These videos are contextually targeted to Web pages. If as a Website publisher you decide to take part in AdSense, you’ll earn from these ads on a cost-per-click (CPC) basis. People wanting to use promoted videos can now do so from the comfort of their known AdWords account, since YouTube have just launched this service for Australia.