December 31, 2008 – 3:28 am
As we keep monitoring viral video and social marketing campaigns, we come across interesting phenomena. Today I’d like to point out three controversial viral video marketing campaigns and their effects:
Motrin – In November, McNeil Consumer Healthcare published a video ad for their pain killers, which addressed mums carrying their babies in slings.
The ad actually [...]
December 6, 2008 – 7:19 am
Daniel Flamberg recently posted an article through iMedia which summarises the experience gained from a social video marketing campaign.
Their target audience were 25-35 year-old mostly mail IT guys in SMEs, which indeed hang out on social video sites. They published a sequence 3 videos, which were a mix of live action video showing work situations [...]