You are in marketing looking at the dynamics of the online world.

It is an era of social computing - the time of Facebook, MySpace, YouTube, and blogging - and your marketing world is changing.

Until now, marketing was institution-centric, i.e. you controlled the information that was distributed about your company and therefore the conversations that were had about you.

With social computing, information dispersal and conversations about your company are happening in the public through individuals and communities that you do not control.

You have two choices: you can choose to ignore it or you can take charge. But you cannot stop it.

Your best option is to become part of the online conversations and contribute information and topics to the conversation that you would like to see discussed. Make social computing work for you, be involved in the conversation rather than a bystander.

The single most influential social marketing means is social video. It is proven that video engages the online audience more than any other Web content. The future of Internet is video.

There are tens of millions of videos on YouTube alone and hundreds of thousands of new videos are being uploaded every single day. You need to make sure your content sticks out from the crowd.

You want to be part of the conversations that happen about your company, your brands, your markets, your competitors. Video is talked about - video gets embedded into online fora, blogs, news sites, micro blogs, or social networks. You want to run truly viral video marketing campaigns that spread over the Internet and you will want to monitor the spread and the conversations that creates.

Vquence understands social video. Vquence provides you with total online video information about your company, brands, competitors and markets as spread through video.

Vquence has more 20 years of aggregate experience with active participation in social networks and with digital online video. Vquence provides actionable information from online video metrics.

Vquence not only provides you with quantitative measurements of the success of your online video. Vquence can also recommend topics for posts to online fora, video replies, press releases, blog posts, blog replies, email, or more radical actions such as take-down requests.

Contact us today to discuss your challenges in social video.