Video In-Stream Ad Metrics standardised PDF Print E-mail
Monday, 23 June 2008 04:08

On 11th June, the International Advertising Bureau (IAB) have published another milestone standard for online video. This time it is about measuring in-stream video ads. The document focuses around the four most common used in-stream advertising formats:

  • Linear Video Ad With or Without Companion Ad
  • Linear Video Interactive Ad 
  • Non-linear Overlay Ad 
  • Non-linear Non-Overlay Ad
The document is interesting since it summarises the state of art in video in-stream metrics - metrics that we are also preparing to offer in the Vquence metrics mix.