Recently, I’ve been noticing a new trend: some viral video advertising campaigns are no longer the typical 30-50sec long, funny spot. Instead, there are long-form ads that are more like short-films with a proper story. Interestingly, they are so well made that people share them across the Internet and actually watch them from start to [...]
February 6, 2009 – 12:15 am
I promised to report on the performance of the Superbowl ads on YouTube. This is actually not as simple as it sounds because the different ads were not uploaded at the same time and some had an unfair advantage for having been up on YouTube for a couple of days before the Superbowl. Therefore we [...]
February 4, 2009 – 3:27 am
On the 21st December 2008, Warner Music Group pulled the plug on their deal with YouTube. YouTube’s blog article described it as not having been able to “reach acceptable business terms” (read it here, if you are outside the US and your YouTube site is redirecting you to a non-existant local blog page). It seems [...]
February 2, 2009 – 8:06 pm
The first of February is an exciting day for video advertisers (and for American Football of course): the most expensive ads of the year are being released. This year’s superbowl ads were sold by NBC for a record $3 million per 30 seconds of commercial time – that’s $100,000 a second! Compared to last year, [...]
January 28, 2009 – 7:54 am
Since his inauguration, Obama has launched a new YouTube channel called “whitehouse“. It is a beautifully designed channel which right now has 4 videos. Interestingly, it was registered on the 21st January 2006. Here is a curious piece of information about the channel. When we started monitoring the channel and its videos after the inauguration, [...]
January 7, 2009 – 10:29 pm
In the previous blog post, I wrote about the top 10 ads of 2008 and the huge impact Super Bowl ads achieved. The 2009 Super Bowl season is about to start and we have a new phenomenon: a trailer for video ads. According to the great ads blog, DreamWorks Animation and Pepsi SoBe Lifewater announced [...]
January 2, 2009 – 7:04 pm
YouTube is a great barometer for the success of commercials – even if they were originally perceived as TV commercials. YouTube’s view count indicates how many people have watched the video and since YouTube’s visitors are in general the same audience audience as the target audience of most TV commercials, YouTube’s metrics provide a great [...]
December 4, 2008 – 9:54 pm
We are approaching Christmas and the video ads are starting to get into the feel of it, too. A beautiful ad, kept very much in the tradition of a peaceful Christmas, was released by Stella Artois yesterday. I am not sure if we will see the ad on TV here in Australia, but since there [...]
November 22, 2008 – 10:47 pm
MontyPython opened a channel on YouTube on the 13th January 2006. It may not have been run by the real guys initially, but in 2008, they decided to do something with the channel. They decided to stop fighting the crowd’s uploading of key clips of their famous productions and instead provide the clips themselves, in [...]
September 16, 2008 – 11:11 pm
Since this blog is about video analytics and understanding what authors can do on social media sites, I have started a summary of the features available on the most comprehensive site of all: YouTube. While consulting about video publication and tracking to customers, I have found that it is impossible for people to keep track [...]