Category Archives: Campaign

Tracking viral video advertising campaigns

April 25, 2008 – 7:34 am

In my blog I recently wrote about what constitutes a proper viral video. A great viral video spawns many conversations in many communities. To spawn many conversations requires the video to go places, which is why so many videos that are intended to go viral are being uploaded to a multitude of social video sites. [...]

By silvia | Also posted in Tips | Tagged , | Comments (0)

Predicting the Outcome of the Australian Federal Election

February 19, 2008 – 12:34 pm

During the 2007 Australian federal election Vquence analysed videos that were published on YouTube and elsewhere in relation to the federal election. Vquence provided different data to the iPrime federal election site, including a widget with user-generated videos related the federal election, a widget with party-created videos, and a graph that tracked view counts. This [...]

By silvia | Also posted in YouTube | Tagged , , | Comments (0)