April 24, 2009 – 11:48 am
This week, Nielsen published a new report that they call “The Global Online Media Landscape – identifying opportunities in a challenging market”. The report analyses global trends for how users interact with online media and make recommendations for how advertisers should should react to them. Of course they had to point out the explosion of [...]
With social networks abound, consumer created content that is brand-damaging can spread at an amazing pace and make it onto mainstream media to cause additional damage. This week, Domino’s was hit with such a brand disaster. Two employees at a Domino’s in the U.S. had nothing better to do during their work time than to [...]
YouTube announced yesterday that they are now a new destination for television shows and an improved destination for movies. This obviously has two aims: to fight the dominance of Hulu in the space of professional content, and to create more valuable advertising space. The first will draw more eyeballs to YouTube, the second will make [...]
April 13, 2009 – 10:03 pm
Here in Australia, many agencies are starting to include viral video elements in their online marketing campaigns. The biggest question they all face is: how will we make it go viral? YouTube is a large international site. Uploaded videos don’t easily rise above the general noise of the site. If you are prepared to spend [...]
At our recent VQmetrics launch, I mentioned that seeding a video for broad viewership can go a certain distance, but in order for a video to go viral it really needs to hit a nerve. A new social video ad was uploaded on 25th March by Mini. It is about a couple of guys sitting [...]
This blog entry was written for iMedia Asia. One of the biggest fears in our industry is that online video will replace TV, and the consequences this will have on advertising and broad audience reach. According to recent research reports, the notion that online video is pushing TV out of the market is at least [...]
March 22, 2009 – 11:58 pm
Social video technology and consulting company Vquence launched a new social video metrics product called VQmetrics with an event in Sydney last week.
This week we launched the VQmetrics product into the Australian market with an event in Sydney organised with the help of Slattery IT. We had around 40 people turn up – a good mix of advertisers, agencies, investors, friends, and other interested parties. The venue was totally awesome on the Blacket Hotel’s rooftop bar and [...]
March 14, 2009 – 12:32 pm
Looking at the recent comScore statistic of video hosting sites, YouTube has now passed 100MM viewers per month and grabs 43% of the market. Not only is YouTube the dominant video publishing site on the Interent – it is also the dominant video search site. Anyone looking for your brand or product on YouTube should [...]
I spent the last two days at ad:tech Sydney and have come back highly inspired. There are a few blog posts in the pipeline – here is the first. On Tuesday I attended a panel on “Effects Of Transparency: Cash For Comment And The Dark Marketing Debate” by David Lee and Julian Cole. They presented [...]