August 10, 2009 – 11:51 am
Video has been a core part of the Obama campaign strategy. According to Maxwell Harper, Obama’s video strategist during the 2008 campaign, “Video is an investment and if you think about it really strategically it’ll pay for itself through the impact it has.” In her recent blog post, Senator Kate Lundy states that with such [...]
Senator Kate Lundy has posted two more vodcasts:
In March, YouTube announced that they are experimenting with a new “Call to Action” feature. The feature allows YouTube publishers to put hyperlinks that link directly to their campaign site into InSight video overlays. In March, this feature was only available to non-profit partners. YouTube wrote about one particular instance of a non-profit partner who [...]
During the last weeks we have helped Senator Kate Lundy start her vodcasts. The very first one is now publicly available: There are another three pieces in the pipeline. What we did for Kate included helping in preparing the draft script, shooting, editing, captioning, transcoding, publishing to YouTube and Vimeo, video SEO, seeding, and metrics. [...]
This blog entry was written for iMedia Asia. If you are not publishing videos in social networks online, you are missing an opportunity to extend the impact of your brand online. The situation with video is comparable to the beginning of the Web. Then, only the big brands were quick to embrace the new medium [...]
Posted in Campaign, Opinion, TV Ads, Tips, YouTube
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Tagged brand, example campaigns, metrics, PR, SEO, social video, video SEO
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Subtitles and Captions are key to making video content accessible to deaf and hard-of-hearing people. This in and of itself should be enough motivation to create subtitles for your videos. But if you need more reasons, read on. In my long years of working with video I have been encouraging everybody who publishes video to [...]
Scott Kirsner is a journalist and an expert in predicting successful new technology trends. He is currently preparing for an event on June 25th about “What’s Next in Tech: Exploring the Growth Opportunities of 2009 and Beyond.”. I stumbled about it because four key areas that Vquence works in are mentioned as exciting new opportunities [...]
ITV, the Network that puts on “Britain’s Got Talent”, seems to have a knack for uncovering great singing talent. In 2007 it was Paul Potts and Connie Talbot. This year it is Susan Boyle. On the list of top viewed YouTube videos of all time, Boyle’s top video is on position 22, Potts at 28, [...]
Posted in Tips, YouTube, viral
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Tagged BGT, Connie Talbot, Hollie Steel, ITV, monetising, Paul Potts, Susan Boyle, viral video, YouTube
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You may have been wondering that we haven’t written about the Susan Boyle success on this blog yet. However, we wanted to gain a few weeks of data on this particular social video story and turn it into something special. Well, it has turned into something special in a different way: Tim Burrowes who writes [...]
On Tuesday we watched the new TV show “Talkin’ ‘Bout Your Generation” on Network Ten. The show was rather funny and all, some great ideas. But the biggest surprise came at the end and was very subtle: there were no credits shown at the end – no information about the names of the host, the [...]