Lisa Barone from Bruce Clay Inc yesterday reported on the video search engine talks at the liveblogging conference. It is particularly interesting because it summarises very nicely the latest knowledge in Video Search Engine Optimisation – a very new and still evolving industry.
The first talk focused on YouTube.
“Lesson: People don’t watch a video. They watch batches of videos. You want to tap into that Related Videos section.”
Getting your videos into the Related Videos section of other videos by optimising the title, description and tags that you provide with your videos makes a large difference as to whether your videos are found.
Further it is noted that the creation of embeddable playlists of related videos is another big driver of views. This is something that we at Vquence are also enabling with the VQslices technology. VQslices goes across site, rather than just focusing on YouTube.
Further talks focus on how to optmimise your video for Google’s universal search, the BlinkX search engine, and the influence of RSS/MRSS Feeds on video views.