If you have 10min and would like to hear more about how a video becomes viral, watch the first 10 min of Michael Wesch’s presentation to the Library of Congress.
He goes on for another 45min to explain what kind of videos you can find on YouTube and what impact that has on society and the individuals being active on YouTube.
He summarises the history of YouTube around including Lonelygirl15, faking thumbnails, mashups and their legal implications, and political and personal statements in video.
Overall a really interesting video by an anthropologist to help us understand the YouTube phenomenon.