On 11th June, the International Advertising Bureau (IAB) have published another milestone standard for online video. This time it is about measuring in-stream video ads. The document focuses around the four most common used in-stream advertising formats:
- Linear Video Ad With or Without Companion Ad
- Linear Video Interactive Ad
- Non-linear Overlay Ad
- Non-linear Non-Overlay Ad
The document is interesting since it summarises the state of art in video in-stream metrics – metrics that we are also preparing to offer in the Vquence metrics mix.